Book Review – Online Marketing for your Craft Business by Hilary Pullen

Mr X Stitch Book Review
Hilary Pullen is one of my Crafty Avengers chums, part of the #imapiece group that visited Indonesia in 2012, and founder of the UK Craft Blog.

Her new book, Online Marketing for Your Craft Business, is a fantastic resource for anyone who wants to make the most of social media platforms to grow their business.

Online Marketing for your Craft Business - Contents

The book covers all of the main social media platforms that are relevant to craft businesses, including Instagram, Pinterest and LinkedIn, as well as the classics. It’s a comprehensive run through of everything you need to know to get a grip on these online spaces.

Online Marketing for your Craft Business - Instagram

There’s so much in-depth advice on important topics like Google Analytics and Search Engine Optimisation, to name but two, that this book is definitely worth a purchase. As well as Hilary’s advice, she’s got ideas and hints from a great range of crafters who have experience in the online space (including some wiseacre called Mr X Stitch!).

Online Marketing for your Craft Business - Newsletter

Hilary has a great ability to de-mystify these topics, and through clever design and simple illustration, the book is a terrific tool for helping you get on top of this important aspect of  your business. It’s thorough, yet accessible, and is a great snapshot of the current state of social media in 2014.

Online Marketing for your Craft Business - ABC

This is a must-have for anyone with a craft business and a recommended read for anyone who wants to conquer social media. Online Marketing for Your Craft Business is published by David & Charles and is available from all good retailers. Why not buy your copy from our Amazon store?

Mr X

Jamie Chalmers, aka Mr X Stitch, aka the Kingpin of Contemporary Embroidery is the founder of the Mr X Stitch site, the world's longest running embroidery blog, the curator of PUSH Stitchery and the author of the Mr X Stitch Guide to Cross Stitch. He is also the founder of XStitch, the game-changing cross stitch design magazine which launched in Summer 2017.

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