FINE CELL WORK – A MODEL FOR SUCCESS
17th February 2014, 19.00 in Kingsway Hall, 66 Great Queen Street, Covent Garden.
Jan de Villeneuve takes to the Catwalk in Support of Ethical Luxury during London Fashion Week
“I am looking forward to being on the Ecoluxe London catwalk during London fashion week, helping to promote sustainable luxury with an ethos as well as the fabulous creative embroidery of Fine Cell Work” says an enthusiastic Jan de Villeneuve, top model.
For its 8th edition, Ecoluxe London teams up with award-winning prison charity and social enterprise Fine Cell Work for the first ever sustainable luxury fashion show during London Fashion Week.
This is the first time that Fine Cell Work has collaborated with fashion designers
Jan de Villeneuve will be modeling garments embellished with embroidery created by prisoners who are part of the Fine Cell Work programme. In addition to designer clothes embellished with embroidery and needlepoint created by Fine Cell Work, there will be an online silent auction to raise funds for this worthwhile social enterprise which includes donations from Stella McCartney, Margaret Howell and Chloe, and a drinks reception. (The silent auction closes on 28 February.)
The prison charity and social enterprise teaches highly skilled embroidery and needlepoint in 29 UK prisons, enabling the participating prisoners to foster hope, discipline and self-esteem. This helps them to connect to society and to leave prison with the confidence and financial means to stop offending.
Fashion is a new departure for the Fine Cell Work embroiderers who are more familiar with embroidering intricate patterns for cushions and interior accessories to the highest standards. For Autumn/ Winter 2014 Fine Cell Work will be promoting their SWAG bag collection.
“It is fantastic that Ecoluxe London are supporting Fine Cell Work. The Ecoluxe London Fashion Show is important for the new opportunities it will bring prisoners for work in the future in the fashion industry. I thoroughly support it.” (Wayne Hemingway, MBE)
“We are so excited about the show. We have incredible brands from all over the world this season; we are also hugely proud to be able to showcase the prisoners’ embroidery work. This is a wonderful opportunity to promote an amazing charity“ (Stamo, co-founder of Ecoluxe London).
The event has been enabled with the support and sponsorship of London law firm Olswang.
Brands showcasing their work at Ecoluxe include:
Ar-Li (Felt accessories, A women’s coop in Kazakhstan, KZ)
Bailey Tomlin (Exquisite millinery, jewellery, sculptural pieces, UK)
By Stamo (Luxury with a twist, UK)
CraftworksCambodia (Jewellery and accessories made of recycled rice bags, bullet shells, etc. NGO based in Cambodia, KH. Attendance sponsored by ‘By Stamo’)
Elena Garcia (Daring design with traditional techniques for eco luxury, UK)
Fine Cell Work (Social enterprise that trains prisoners in embroidery, UK)
Grace (Beautiful clothes for real women, UK)
Green Embassy (Timeless clothing, traditional techniques GOTS certified, AU)
Joyce Peñas Pilarsky Daring Collections (Womenswear sustainable luxury, PH)
L-L-B (Womenswear, conceptual ecology, FR/NO)
Le Konsphin (Womenwear and accessories, PT/VN)
Marita Huurinainen (Sustainable luxury, womens/mens accessories, FI)
Nadine Mneimneh (Contemporary womenswear, LB)
Njema Helena (Modern fashion with an African aesthetic, UK/KE)
Sew Last Season (Limited edition up-cycled men’s shirts, UK)
Supported by Rain® (Rainwear made of recycled umbrellas, UK)